CW's Archie Adaptation "Riverdale" Casts its Betty and Jughead

The CW has cast two for its Archie Comics-inspired "Riverdale" pilot, as reported by Deadline: Lili Reinhart ("Surviving Jack") as Betty Cooper and Cole Sprouse ("Suite Life of Zach and Cody") as Jughead Jones.

Reinhart's Betty is described as a "sweet, studious, eager-to-please and wholesome with a huge crush on her longtime best friend, Archie. Tired of being the perfect daughter, student, sister, etc., she turns to her new friend, Veronica, for life advice -- much to the consternation of her emotionally brittle mother."

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Jughead, as played by Disney Channel alum Sprouse, is described as a "heartthrob with a philosophical bent and former best friend of Archie Andrews. He is still smarting from the rift that took place between the two."

"Riverdale" is currently at the pilot stage at The CW after initially starting development at Fox, and has been described as a "subversive" and "surreal" take on the famed Riverdale gang, set to explore the "darkness and weirdness bubbling beneath Riverdale's wholesome façade." Greg Berlanti -- of current comic book-based CW series "The Flash," "Arrow" and "DC's Legends of Tomorrow" -- is on board as a producer, and Archie Comics Chief Creative Officer Roberto Aguirre-Sacasa wrote the pilot and will executive produce, along with Berlanti, Berlanti Productions President Sarah Schechter and Archie Comics CEO Jon Goldwater.

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