This year's Easter weekend box office will be the lowest for Hollywood since 2005. Despite the low numbers, it looks like The Curse of La Llorona will still be a box office success.
According to Deadline, the James Wan-produced horror movie brought in $11.8 million on Friday night and will end up hitting between $24-26 million over the Easter weekend. This is a success based on its $9 million budget and original estimates of $15-$17 million.
Despite the Conjuring spinoff scaring up some good numbers, things are not as positive for the rest of the weekend movie slate. Estimates on Saturday indicated the weekend will hit between $106-108 million, the lowest Easter weekend since 2005 when Miss Congeniality 2 opened and the weekend finished at $105.9 million.
The reason for the low numbers can be attributed to Avengers: Endgame debuting next weekend. The Marvel Cinematic Universe movie is tracking to open with a $900 million weekend worldwide, meaning people with limited incomes may decide to choose their movies carefully.
Last year's Easter weekend brought in a low $125.4 million and opened before Avengers: Infinity War hit theaters. Reports indicate that no major movie studios are going to send out a tentpole movie to compete with the two Avengers films.
This weekend, La Llorona and Shazam! battled it out for the top spot and the DC movie will hit a respectable $16.5 million in its third weekend. The faith-based Breakthrough also has its fans with $14.8 million since it opened on Wednesday.
Directed by Michael Chaves, The Curse of La Llorona stars Linda Cardellini, Raymond Cruz, Patricia Velasquez, Marisol Ramirez, Sean Patrick Thomas, Jaynee-Lynne Kinchen, and newcomer Roman Christou. The film is in theaters now.