There's been a lot of Avengers: Age of Ultron promotional material, but there may not be anything quite as distinctive and as capable of holding large amounts of beverages as this Australian souvenir cup, shared by on Instagram by Tim Dillon, Marvel Studios' executive director of marketing.
Shaped like the iconic Avengers "A," it's perfect for grabbing with two hands as you excitedly slurp down Coke Zero while Earth's Mightiest Heroes attempt to fend off Ultron's minions.
A photo posted by Tim Dillon (@dillontim) on