There's been a lot of Avengers: Age of Ultron promotional material, but there may not be anything quite as distinctive and as capable of holding large amounts of beverages as this Australian souvenir cup, shared by on Instagram by Tim Dillon, Marvel Studios' executive director of marketing.

Shaped like the iconic Avengers "A," it's perfect for grabbing with two hands as you excitedly slurp down Coke Zero while Earth's Mightiest Heroes attempt to fend off Ultron's minions.

I see and work on a lot of crazy cool materials for our films but this gigantic Avengers Icon premium cup for Australian Cinemas is my favorite for this movie. It's big and awesome, just like the film. #avengers #ageofultron #marvel #incinemas #intheaters #may1 #bigandawesome

A photo posted by Tim Dillon (@dillontim) on