This past weekend, WWE held its latest pay-per-view event Hell in a Cell. Seth Rollins confronted Bray Wyatt's monstrous alter ego The Fiend in a brutal cage match for the Universal Championship title.
As defending champion, Rollins confronted Wyatt in the main event. The match was concluded as a no-contest when a referee disqualified the two wrestlers after the battle escalated. Given the cage match's infamous no-holds-barred reputation, the incensed audience began loudly booing the proceedings and chanting for refunds.
The main event's abrupt ending was also poorly received by professional critics and audiences at home, with #CancelWWENetwork trending on Twitter and fans lambasting the main event's results online hours after its broadcast.
With fans also heard audibly chanting AEW, the WWE's biggest professional wrestling rival organization All Elite Wrestling, the maligned conclusion to Hell in a Cell is not a good sign. AEW has since begun airing its matches weekly on TNT in direct competition with WWE's NXT branch. With the next WWE pay-per-view event Crown Jewel airing on October 21, hopefully the venerable professional wrestling organization can win back its good standing with fans.