First reported by Rich Johnston in the just launched Lying In The Gutters column here at CBR, CrossGen Comics made it official when they announced the creation of an entirely new publishing entity and a new imprint.
The first is CG Entertainment (CGE), a publishing entity owned by CrossGen that will publish non-CrossGen Universe projects. According to the release those projects will include, but are not limited to:
- Affiliated Creator-Owned comics - Comics created and ownedby companies outside of CrossGen.
- Code 6 Comics - Code 6 Comics is a new imprint underCrossGen created for the purpose of publishing non-CrossGen Universecontinuity titles, such as new projects outside of the CrossGen stable ofcreators who are willing to share ownership of the project with Code 6Comics.
For creators who are published through CGE, they will retain complete ownership of their properties, but will be afforded the opportunity to sign-up for a number of added value services CrossGen plans on supplying including marketing, licensing, Comics on the Web, merchandising and others.
The imprint, Code 6 Comics, is described by the published as their independent comics imprint and is named for the Florida police signal code for "escaped prisoner." The purpose of this imprint is to provide an environment for creator-developed projects where the funding isn't quite there to do it on your own. Through Code 6, creators would share owners of the titles with CrossGen, but will receive the same benefits as all other CrossGen titles.
"CrossGen's primary mission has been and always will be to make comicsrelevant to a new generation," said CrossGeneration Comics Publisher and CEOMark Alessi in the release. "The creation of CG Entertainment and Code 6 Comics is anatural and logical progression of that mission. We'd be foolish andarrogant to believe that CrossGen's creators are the only people out therecreating great comics. The problem, though, is that the existing means forindependent creators to get their works published isn't equal to the task ofdelivering them to the currently troubled marketplace. There's some greatstuff out there that hasn't seen the light of day, so we're taking on theadditional responsibility of using the marketing and distributioninfrastructure we've created at CrossGen to bring other comics to thepublic. And I cannot stress enough my appreciation to Diamond for helping usby assigning us the process right to establish these new entities. Diamondhas in the past been criticized for its business practices by independentcreators, but their help and support in setting up CGE and in end result theCode 6 Comics imprint, proves Diamond's commitment to helping theindependent creator, and will soon result in the publishing and marketing ofsome very fine comics."
The CODE 6 COMICS Mission Statement includes:
- To be the best publishing alternative for creators lookingfor a home for a new or existing project.
- To provide a fair profit and rights split that will bebeneficial to both the creator and CODE 6 COMICS.
- To be open and accessible to all creators involved.
- To serve as a vehicle for creating global recognition to aselect line of high quality, timely shipping comics.
- To alleviate the burden of self publishing by handling mostaspects of distribution, sales and marketing to allow creators to createcomics and not worry about the time impacting responsibilities of theseother important, yet difficult areas.
"We built Code 6 and CGE for those creators that want to create greatcomics, but also want to be able to eat and support their families," saidIan M. Feller, Director Business Development for CG Entertainment and Code 6Comics in the release. "This industry is not an easy place to produce something you lovewithout taking on the financial hardships associated with self-publishing orsigning your creation away, yet still having to do all the work to make it asuccess. We wanted to build a better home for these types of creators. Aplace that treats them fairly, treats their creations fairly, and allowsthem to profit from doing what they love to do and what they dobest...creating great comics!"
"A lot of people in the industry talk about creator-ownership and/ordevelopment, but sometimes forget that along with that also comes a lot ofwork that writers and artists aren't very fond of, or aren't necessarilyprepared to implement successfully," said Tony Panaccio, CrossGen's VicePresident of Product Development in the release. "There's distribution, marketing,advertising, and then if a creator wants to see some additional revenue fromlicensing, there's dealing with agencies, lawyers, film producers, videogame manufacturers and other licensing professionals while still trying toproduce a quality comic. Those can be some murky waters, and if you're inthe game because you simply want to create good comics, chances are you'reeither not going to do any licensing, or you're going to do it at the costof impacting your product's timeliness and quality. That's why they hireguys like me, who can't write or draw a lick, to market the comics. AtCrossGen, we've built a robust marketing program on the Internet throughComics on the Web (with which we recently launched a ground-breaking projectwith Clear Channel Radio Interactive to bring COW to Clear Channel's vastnetwork of radio station Web sites nationally), created ground-breakingpartnerships in Hollywood through Branded Entertainment's Michael Uslan,established a broad spectrum group of effective foreign publishing options,including our recent agreement for China, and we've begun building a stronglicensing presence in video games through FOG Studios. CGE and Code 6 werebuilt to take advantage of those relationships and provide thatbehind-the-scenes infrastructure that the fans never see, but the creatorsneed in order to help make it financially rewarding to create good comics."
For more on this story read the June 27th edition of Lying In The Gutters.