Official Press Release
Beginning July 1st, CrossGen is introducing the Product Exchange Program
(PEP), which, in essence, makes our entire line exchangeable.
PEP is simple. Each month we will designate a title or titles that have
demonstrated strong sell-through and possess great upside potential.
Retailers can exchange any two CrossGen comics per one PEP comic. All you
need to do is mail in the covers of the comics you’re exchanging and tell us
which PEP comics you want. It couldn’t be easier!
“As CrossGen moves forward into our third year of
publishing, we want to strengthen our dedication to direct market retailers,
who have supported us from the very beginning. You guys took a chance on us,
and this is our way of saying thanks.” -CrossGen President Mark Alessi
“We’ve set out to annihilate retailer risk by making our
entire line exchangeable. No limits. No complicated rules. Just an ongoing
commitment to stand behind the entire CrossGen line.” -CrossGen VP of Sales
PEP will be administered on CrossGen’s behalf by Bulldog Collectibles.
Retailers may exchange any regular-priced CrossGen comic for the monthly PEP
comic on a 2-for-1 basis. The program works through stripped-cover returns,
meaning that participating retailers need simply mail in covers to
participate. Retailers pay no shipping on the PEP comics they receive in
Each month we’ll announce new PEP comics. PEP exchanges will occur while
supplies last, and retailers can roll over PEP credits until an attractive
option pops up in later months. We’ll be announcing the new PEP comics every
month through ICv2.com, Comics & Games Retailer, Bulldog Collectibles’
website and via our new monthly retailer newsletter, which will launch in
The PEP comics for July are:
LADY DEATH #2 SOJOURN #21
LADY DEATH #3 SOJOURN #22
LADY DEATH #4 SOJOURN #23
LADY DEATH #5 SOJOURN #24
Recently named “Book of the Month” by Wizard and called “that rare relaunch
that improved on the original concept” by prominent retailer Brian Hibbs,
LADY DEATH is on a roll. As the series’ first story arc barrels towards a
climax with July’s issue #6, we want to make it easy for retailers to grow
Likewise, SOJOURN begins a new era with issue #25, the much-publicized $1.00
comic that hits the stands on July 30. Featuring the debut of new writer Ian
Edginton (X-Force), the start of a new story-arc, and plenty of media
support, SOJOURN #25 is sure to attract new readers. With such a big jump-on
event, interest is also sure to run high on recent back issues.
To participate, retailers should send their stripped covers to Bulldog
Collectibles, requesting any number of the designated PEP issues of LADY
DEATH and/or SOJOURN. PEP comics will be shipped accordingly while supplies
last. Any retailer whose order is unfilled will receive a statement of their
PEP credits, which can be applied to future months’ selections.
Please mail covers to:
2028 Branding Iron Lane
Chino Valley, AZ 86323
For more information, please call Bulldog at (877) BUY-COMIC or visit their
website at www.bulldogcollectibles.com
As always, we thank you for your continued support and look forward to
helping you grow your business through PEP comics!
Director of Marketing & Communications
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