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CrossGen debuts ‘Way of the Rat #1’ online

by  in Comic News Comment
CrossGen debuts ‘Way of the Rat #1’ online

Official Press Release

TAMPA, FL., May 3, 2002 – In anticipation of the comic book industry’s
national Free Comic Book Day celebration on May 4, CrossGen Comics is doing
their part to draw new readers into comic book stores by placing the first
issue of their new martial arts action series on their Comics on the Web
program for free, two weeks before its comic store launch.

The previous new release preview placed early on Comic on the Web, The Path
Prequel, marked an increase in sales of the comic book and retailers claimed
an increase in new traffic to their stores. CrossGen has the same
anticipation for Way of the Rat #1.

“One of the most important pieces of new information we discovered when we
launched The Path Prequel online prior to its reaching stores is that the
online Web comic drove sales in a big way,” said CrossGen VP of Business
Development Tony Panaccio. “Now, the question is what do we do with that
information? We’d be somewhat foolish not to use this discovery to help
retailers introduce this book to a whole new audience. As we are signing new
partnerships to Comics on the Web on nearly a weekly basis, it only
logically follows that premiering Way of the Rat in the free section of
Comics on the Web is the best way for CrossGen to direct new CrossGen
readers and new comics readers in general to pick up the new title, which is
the very spirit of Free Comics Day. With our Premier Retailer Program
prominently featured in Comics on the Web, we get thousands of clickthroughs
each week from new readers looking for local comic shops once they read our
online versions. These clickthroughs drive foot traffic and sales, and
that’s what it’s all about.”

Way of the Rat #1 will be available on Comics on the Web from May 4 through
its release on May 15. If you are interested in trying this issue, log on to and click on “select a title to read.”

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