Fans of sugary cereal might see their favorite mascots up on the movie screen soon, and could even play a part in bringing that story to life. General Mills has put the call out to credentialed creatives to pitch great stories for the Monsters, classic cereal characters like Count Chocula, Boo Berry and Franken Berry. The call was first seen on a new billboard by comedian Joe Kwaczala. The billboard features an updated version of Franken Berry with a website listed at the bottom.
This is irresponsible. Dozens of crashed cars are currently piling up on Sunset Blvd, as horny cereal fans like me get distracted from the road pic.twitter.com/x0RKDMmiwh— Joe Kwaczala (@joekjoek) November 13, 2018
Upon visiting Work With the Monsters, General Mills states their plans to bring the Monsters back to modern media by enlisting the help of the public for new ideas. That's right, you (meaning properly credentialed professionals) will be able to pitch an idea featuring these iconic characters.
"We’re calling all filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers," General Mills states on the website. "We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels."
Monster cereals first appeared in 1971, inspired by classic Universal monsters like Boris Karloff's Frankenstein and Bela Lugosi's Dracula. Count Chocula, Boo Berry and Franken Berry can usually be found around Halloween, though Frute Brute and Fruity Yummy Mummy only seem to show up every few decades. General Mills has a long history with Hollywood, having produced hit cartoons like The Adventures of Rocky & Bullwinkle and Underdog back in the '60s alongside Hanna-Barbera and Total Television. In 1978, the Monsters themselves appeared on tiny phonograph records known as flexi-discs that were found as prizes in cereal boxes. You can still listen to classic episodes like Monster Adventures in Outer Space, Count Chocula Goes To Hollywood and The Monsters Go Disco online.
"Together, let’s captivate the hearts and minds of teens and adults," General Mills continues. "This isn’t a contest. This isn’t a pitch for free ideas. We humbly submit this brief to you, Hollywood." Creators can submit their name for consideration easily on the website, and following a vetting process will be contacted by General Mills to discuss the next step, whatever that may be. Pitches aren't limited to movies or TV either, just good stories.
No deadline for pitches is listed on the website.