Comics A.M. | Why Marvel spoils stories in the media, <i>Green Lantern</i> lateness

Publishing | Arune Singh, Marvel's director of communications, addresses how Marvel works with media outlets to break major storyline news and in many cases spoil the story, like Ultimate Spider-Man dying. Their goal is to hopefully bring lapsed or non-fans into stores: "When we line up this kind of mainstream media coverage, it's offering the promise of breaking this big news to the outlet. It's with the knowledge that they'll be the ones making the headlines, being referenced by other sites and getting the attention. But if we wait till the story breaks or the Wednesday books go on-sale, someone else is going to buy the issue early in the morning and break the news. Is it possible that mainstream outlets will still pick up on the news then? Yes, it's possible. But the only way to guarantee that big, sweeping placement worldwide -- as you've seen with the Death of Spider-Man -- is to break it before anyone has a chance. And that kind of placement is, as I mentioned above, what will get us attention from outside the industry." [ComicsAlliance]

Retailing | Toronto retailer Chris Butcher worries about how well the two late Green Lantern movie prequel comics -- one shipping this week, one shipping in August -- will sell so long after the film's release. He also discusses the lateness of the final issue of the War of the Green Lanterns crossover, which won't come out until after the epilogue story in this week's Green Lantern Emerald Warriors #11. [Comics212]

Business | David Maisel, the former chairman of Marvel Studios who stepped down after the Disney merger, will serve as a special adviser to Rovio, the company behind the hit game Angry Birds. He will also serve as executive producer of future Angry Birds films. Surely an Angry Birds comic is being worked on somewhere. [Business Wire]

Best of 2011 | Already? Yes, already. Amazon.com names its best graphic novels of the year so far. Topping the list is Daniel Clowes' Mister Wonderful, followed by The Cardboard Valise, iZombie Vol. 1: Dead to the World, the Thor by Walter Simonson Omnibus and Anya's Ghost. [Amazon.com]

Comics | PopGun editor Joe Keatinge shares his love for Alejandro Jodorowsky and Jean “Moebius” Giraud's The Incal: "Incal’s a comic which definitely deserved the prestigious format. Moebius’ linework always benefits from having a larger format, but the sheer scope of Incal warrants as large a presentation as possible. It’s not a small story – it begins with detective John Difool making a run-in with a giant monster who bestows him with the titular Incal, which eventually leads him to become something of a messianic figure. That all just barely scratches the first twenty-two pages. Throughout the entire saga, you’re faced with sprawling metropolises without an end, alien assassins, genetically spliced creatures, religious crusades and flying cars aplenty." [Broken Frontier]

Retailing | Retailer Ron Cacace from Fallout Shelter Comics in New Jersey discusses the DC relaunch: "From a retailer’s perspective, it’s easy to get excited about the possibilities that 52 #1 issues can bring. It’s also easy to get completely terrified. My initial reaction was that there would be no way to accurately order all of these comics and not risk taking a huge loss. I could easily assume that most of the people buying titles such as Green Lantern and Scott Snyder’s Detective Comics will stick around for the new issues as these books will remain relatively untouched. (Snyder will move over to Batman, but the creative team on Green Lantern remains the same.) But how should I order a title such as Blackhawks or Batwing? These aren’t characters with a built-in fan base or a previous title that I can judge my orders against." [The Weekly Crisis]

Digital comics | David Brothers argues that digital comics should be sold as complete stories, not single issues. [ComicsAlliance]

Comics | Evan Hughes dives into the story of Harold von Braunhut, the man behind those sea monkey ads that used to run in the back of comics. [The Awl]

Creators | Becky Cloonan's newest project isn't a comic, apparently but an illustrated edition of Dracula. [Ink and Thunder]

Conventions | The artist site deviantART will sponsor the Artists Alley at Comic-Con International in San Diego this year, and they are offering two "scholarships" to pay all the expenses of the con for a webcomics artist and a traditional artist. [deviantART]

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