Comics A.M. | Free Comic Book Day; how <i>Rise of Arsenal</i> won PRISM Award

Retailing | Following a week in which much of the comics coverage was fixated on Action Comics #900 and Superman's apparent renunciation of his U.S. citizenship, mainstream media outlets are now shifting their four-color focus to the 10th annual Free Comic Book Day, which will be held Saturday at more than 2,000 stores worldwide. You can see a list of notable creator appearances at the FCBD website, but here's a rundown of some event previews: FCBD press release, Wired's GeekDad blog, Los Angeles Times' Hero Complex blog, Phoenix New Times, The Marietta (Ohio) Times, The Coast (Halifax, Nova Scotia), The Daily Athanaeum (West Virginia University) and TribLocal (Evanston, Ill.). [Free Comic Book Day]

Awards | Rich Johnston asks a PRISM executive how DC Comics' widely reviled miniseries Justice League: The Rise of Arsenal rated the group's award honoring “the accurate depiction of substance abuse and mental illness.” "Obviously our criteria is a bit different from that of reviewers," said Larry Deutchman, PRISM's executive vice president of marketing and industry relations. [Bleeding Cool]

Conventions | The student newspaper of Orange Coast College in Costa Mesa, Calif., reports on last weekend's second annual Anaheim Comic-Con. [Coast Report Online]

Creators | The National Post's literary blog continues its mini-profiles of creators attending this weekend's Toronto Comic Arts Festival: Rupert Bottenberg, Ryan Claytor, Kevin Czapiewski, Jimmy Beaulieu, Matthew Brown, Angela Melick and Jeremy Sorese. [The Afterword]

Crime | The whole "real-world superheroes" thing probably won't fizzle any time soon. Salt Lake City, the Gotham of Utah, as its own team called the Black Monday Society. [Fox 13]

Comics | The origin of Thor's alter ego Donald Blake. [Big Shiny Robot]

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