Marvel Television’s latest entry, Cloak & Dagger, has proved to be a success for Freeform as the show scored the network’s best series launch in two years.
The two-hour premiere of Cloak & Dagger pulled in 1.64 million total viewers after Live+3, giving Freeform it’s best series launch in two years, as well as the network’s biggest audience since the Pretty Little Liars finale almost a year ago. And if that wasn’t impressive enough, the show also secured the biggest digital bow ever for Freeform with 716,000 starts, and went on to amass 7.3 million views across linear and digital platforms. Cloak & Dagger also became Thursday’s most-social scripted series thanks to 112,000 engagements across various social media platforms — including Twitter and Facebook.
The series, which was recently certified fresh by Rotten Tomatoes with an 86% rating, is Marvel’s first superhero drama on the network. It centers around Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph), two teens who come from two very different backgrounds and are brought together by a tragic night that results in them securing superpowers. Prior to the show’s debut, the characters, who were first created in the 1980s by writer Bill Mantlo and artist Ed Hannigan, were recently revealed to be starring in a brand new digital-first miniseries by Dennis Hopeless and David Messina. The first issue is available now through comiXology.
Airing Thursdays at 8 pm ET/PT on Freeform, Cloak & Dagger stars Olivia Holt as Tandy Bowen/Dagger and Aubrey Joseph as Tyrone Johnson/Cloak, as well as Andrea Roth as Tandy’s mother Melissa Bowen, Gloria Reuben as Tyrone’s mother Adina Johnson, Miles Mussenden as Tyrone’s father Michael Johnson, Carl Lundstedt as Tandy’s partner in crime Liam, James Saito as Dr. Bernard Sanjo and J.D. Evermore as Detective Connors.
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