CCI: IDW and Hasbro Bring Magic to San Diego

The room was packed full of excited fans for the IDW and Hasbro panel at Comic-Con International in San Diego. The companies have had a very successful licensing partnership for properties like "Transformers" and "G.I. Joe" and discussed how that partnership will grow in the coming year.

First up was a slew of information about IDW's "G.I. Joe" comics, led by "G.I. Joe" Editor Carlos Guzman. Guzman promised some exciting things to come for the next year. Several of the current story lines including "Snake Eyes/Storm Shadow" and "Cobra" will be wrapping up with some twists and turns in the next few months.

This year also brings some excitement for fan favorite character Snake Eyes, who will be going rouge in a crossover event with the main "G.I. Joe" book and a new Snake-Eyes-centric series called "Target Snake Eyes," which sees the rest of the G.I. Joe squad fighting the silent ninja.

Guzman also teased some new characters with a projector slide that said, "Oktober is coming." While not much was revealed about the new characters, Guzman noted they would be a new threat for the Joes since, "they can't fight Cobra all the time."

IDW Senior editor John Barber turned the panel in the direction of the "Transformer" comics. The end of 2012 will be huge for the robots in disguise beginning in August, which has been designated Dinobot month. Dinobot leader Grimlock makes his return in "Transformers: More Than Meets the Eye" in what Barber described as "a pretty intense story."

There was even more Dinobot news with a "Transformers Prime: Rage of the Dinobots" comic, which functions as a lead-in for "Transformers Prime" season three. The story revolves around the Dinobots as they make their last stand against the Decepticons on a dying Cybertron. Writer Marghread Scott described the book as an "ode to Detroit," her beloved hometown. She described Cybertron as a planet in ruins, but the citizens continue to fight for it because they love it.

IDW also mentioned there will be two "Transformers" annuals coming out this year, one for each of the main titles "Transformers: Robots in Disguise" and "Transformers: More than Meets the Eye."

For fans of video games, a "Transformers: Fall of Cybertron" art book will be coming out soon and features a behind the scenes look at Activision's new "Transformers" game. IDW also plans to release a digital prequel to the game. The prequel will be broken down into six eight page stories priced at $0.99 apiece.

Hasbro director of global publishing Michael Kelly said that the plan is to build the "Transformer" storyline in multiple mediums. Kelly also noted there will be more "Transformers" books published later this year by Del Rey.

"Magic: the Gathering" will have two new mini-series, "The Spell Thief" and "Path of Vengeance." Each issue will include alternate art versions of cards playable in the Magic: the Gathering trading card game.

The crowd went absolutely wild for the final announcement of the panel when the words "Friendship is Magic" flashed across the screen. IDW plans to publish a new series of "My Little Pony: Friendship is Magic" comic books. This is the first time that the property will ever have its own series of comics. The comic will be written by Katie Cook with art by Andy Price. Cook, an artist herself, said Price's work so far has been fantastic because he's "a total Brony." As Bronies everywhere began to cheer, the panel wrapped, leaving fans with a better look at IDW and Hasbro's upcoming comics for the rest of the year.

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