Joe Quesada, Jim McCann and Spider-Man editor Steve Wacker were on hand to announce a new slate of creative teams taking on the wall-crawler's complicated life, "thrice monthly" after a storyline called "One More Day."
On "Amazing Spider-Man," Dan Slott, Bob Gale, Marc Guggenheim and Zeb Wells will be doing writing chores while art is handed in by Phil Jiminez, Steve McNiven, Chris Bachalo and Salvador Larrocca.
The panel all agreed that the new work will focus more on supporting characters, "that classic soap opera" Quesada said.
"It used to be like 'Doctor Octopus is robbing a bank, it must be Wednesday,'" Dan Slott said, "We wanted to take some of them off the table. But we get to have a lot of fun making new rogues. Menace, Mr. Negative, Overdrive ..."
Who's working with whom up front?
"I get Steve McNiven's first interiors since Civil War," Slott said.
Zeb Wells said, "I get Salvador Larrocca."
Gale proudly said, "The Great Phil Jiminez.
"I get Chris Bachalo," Guggenheim said.
"It really feels like you're visiting New York when you see Phil's work," Wacker said.
"We're bringing back the light stuff," Gale said. "Joe said, 'if you wanna sneak in some captions like Stan did, that's fine.' I think about things I can't do in movies, so thought balloons and captions, in my stories you're gonna see some of that."
"Don't expect a laugh fest," Slott said, "there's a lot of bodies in my first story."
Due to the strange publication schedule, there will be word from subscriptions soon.
"The idea struck me three and a half years ago, before the weekly announcements," Quesada said. "We weren't in a place where we could do it. Now, with Dan Buckley, we're a lot more methodical. Now we have the ability to kick back and see how this goes."
"We will be pulling Spider-Man back," Quesada said of over exposure. "It'll be traded very easily -- writer, writer, writer, writer. We're gonna do it in a very easy to compile way so the trades make sense to everyone."
"Spider-Man's gonna be the coolest guy in the room" Slott said. "I'd love to stick She-Hulk into every book in the world, but no." As for favorite villain, Slott loves the Lizard, "because Peter can relate to him, he just wanted his arm back!"
"I've always liked Doctor Octopus," Wells said. "'Kraven's Last Hunt' took a fairly lame character and really retroactively made that guy a great character."
"I'm with Dan for exactly the same reasons he expressed," Gale said. "Whenever anything comes directly out of characterization, that works best."
"It's like choosing between your children," Guggenheim said. "Today it feels like Mysterio."
Jiminez said, "My favorite Spider-Man villains are elemental ones, i.e. Hydro Man, Sandman, even Electro. We forget how devastating those things can be."
Quesada talked about management. "We have a weekly character management meeting with every office discussing how their character is developing and who's guest starring. That tends to work out pretty well for us, but with so many books, things fall through the cracks."
"It takes me longer to do pages of this than 'Infinite Crisis,'" Jiminez said, "because I can hide in crowd scenes. If it's just the one character in his world, I can't hide, I can't do any of the shortcuts I used to do."
"We're working ahead, and I've seen tons of Steve's artwork," Slott said.
Steve Wacker pulled out an old Marvel issue where Bob Gale had written in a fan letter "for 'The Complete Bob Gale.' That was from 1967, so Bob is 34 now."
Many clone fans spoke up, and Quesada said, "It went way too long, there wasn't enough story to go that far. For a story so many people claim to hate, so many people want to see it collected in a huge tome."
"There are no lame characters, only lame writers," Guggenheim said. "Except for the Hippo. I'm gonna make a character named the Hippo ..."
"They each lost a bet," Quesada said as to how the teams came together.
"We thought of who were good writers and who would be good team players," Wacker said. "We had our three guys minus Bob, we brought him in because Joe said he's great in the room. It became clear the order the stories would go in, and artists were based on availability. We wanted to start with McNiven."
"We're trying to make the next generation of great Spider-Man villains," Guggenheim said.
Keep in mind the classic villains are classic because they've been around for 35, 40 years," Jiminez said. "These characters, give 'em a little time." However, Jiminez also said that watching "The View" "gets me through the day."