CBS All Access is reportedly targeting a new name to draw in a younger audience, and it bears a striking similarity to another streaming service. This move is due to the belief that CBS appeals mainly to an older audience.
The new name being considered is Paramount+, in order to compete with services including Disney+ and HBO Max. "We are currently going through a thoughtful branding process that will reflect the expansion and relaunch of the service. Both existing and new original brands are under consideration." Paramount's parent company ViacomCBS said in a statement.
ViacomCBS has already started to transform its streaming approach, striking a deal with new streamer Peacock to add ViacomCBS films and TV series in its library. It is also developing a premium streaming service for 2021 that will feature a "super-sized" library of content, as well as exclusive premieres from Showtime and CBS All Access.
CBS All Access is home to several shows, with some of the most notable being from the Star Trek franchise. It recently added 70 shows from various ViacomCBS brands to its library, including Comedy Central and Nickelodeon. A new user interface was also launched, featuring customizable elements and curated content for viewers.
(via TrekMovie.com)