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Capullo’s Batman looms 8 stories high in Times Square ad

by  in Comic News Comment
Capullo’s Batman looms 8 stories high in Times Square ad

Scott Snyder and Greg Capullo’s Batman is big in New York City. Well, huge may be more like it.

At 13th Dimension, Dan Greenfield has a gallery of photos taken over the holiday weekend at Times Square, where Google’s block-long, 8-stories-tall digital billboard — the largest in North America — ran an ad for Batman, Vol. 1: The Court of Owls (available on Google Play, naturally).

As you can see from the sequence of photos at the link, the Dark Knight appears from the Google Play emblem, against a white backdrop, and then details of the Gotham skyline form behind him, from sparse lines to finished, colored cityscape.

The billboard, which is nearly the length of a football field, was unveiled Nov. 18, with Google taking over days later as its debut advertiser with a campaign set to run through Jan. 31. According to The New York Times, four weeks on the billboard goes for $2.5 million, but Google negotiated a significantly lower price.

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