Brie Larson has been an active and vocal proponent for diversity in media, and it seems that because of this, the upcoming Captain Marvel has already started receiving negative feedback from users on the review aggregate Rotten Tomatoes.
A large number of the angry comments express disinterest in the film due to its leading actor and her beliefs, or the belief that the film is simply pushing an agenda -- not because of anything they've actually seen from Captain Marvel itself. The users posting these negative comments are predominately male and all seem to feel that they've been attacked by Larson's views. Though it isn't directly mentioned, the timing suggests that this is a reaction toward Larson's latest attempt at fighting for diversity in the press.
In an interview with Marie Claire, conducted by Keah Brown, the Captain Marvel star was asked why she had specifically requested her interviewer and stated, "about a year ago, I started paying attention to what my press days looked like and the critics reviewing movies, and noticed it appeared to be overwhelmingly white male [...] so, I spoke to Dr Stacy Smith at the USC Annenberg Inclusion Initiative, who put together a study to confirm that. Moving forward, I decided to make sure my press days were more inclusive."
It's worth pointing out that Larson never indicated she had any less respect for white, male journalists. Her statement simply expressed a desire to encourage people within the industry to ensure everyone had just as many opportunities to succeed. However, the point was clearly lost on some who felt that Larson was attacking white males. Whether the latest online reactions stem from active ignorance or general misunderstanding is unclear.
This reaction is not completely unlike some of the audience reviews surrounding Rian Johnson's Star Wars: The Last Jedi, many of which were more focused on what fans perceived to be attempts at pushing an agenda, rather than the actual film. However, those reviews all came out after the film was released.
These comments don't currently seem to be swaying confidence, though. Captain Marvel is estimated to earn at least $100 million domestically over its opening weekend.
Captain Marvel is directed by Anna Boden and Ryan Fleck and written by Liz Flahive, Carly Mensch, Meg LeFauve, Nicole Perlman and Geneva Robertson-Dworet. The film stars Brie Larson as Carol Danvers, Samuel L. Jackson as Nick Fury, Jude Law as Mar-Vell, Clark Gregg as Phil Coulson, Lee Pace as Ronan the Accuser, Djimon Hounsou as Korath the Pursuer, Gemma Chan as Minn-Erva, Ben Mendelsohn as Talos and Lashana Lynch as Maria Rambeau. The film soars into theaters March 8.