When Marvel Studios' highly anticipated Captain Marvel hits theatres next month, the film's opening weekend box-office will soar higher, further and faster.
Last week, it was being reported that early projections for the film's release had the opening weekend set at $100 million, but that no longer seems to be the case. Since then, those numbers have gone up to a whopping $120 million domestically.
According to The Hollywood Reporter, tracking for the Brie Larson-starring film now projects it will open with $120 million or more. These numbers would make the film Marvel Studios' tenth biggest opening, edging out Spider-Man: Homecoming's $117 million and sitting behind Thor: Ragnarok's $122 million opening. Of course, if Captain Marvel ends up opening with more than $120 million, it could end up beating the third Thor film to stand behind Iron Man 2's opening weekend numbers.
Captain Marvel will be the first Disney tentpole to hit the multiplexes this year, before other massive films such as the live-action Dumbo, Pixar's Toy Story 4, the highly-anticipated Frozen 2, Jon Favreau's The Lion King and J.J. Abrams' Star Wars: Episode IX.
A strong marketing campaign focusing on Marvel's first female-led superhero film is likely one of the leading factors of this rise in projection numbers, as is the mounting anticipation of the release of Avengers: Endgame, which will be hitting theatres this April.
Recently, star Brie Larson used her position to commendably request a more inclusive press junket to cover the film, something that has garnered both praise and criticism on social media. What's more, online trolls have already started storming review aggregator website Rotten Tomatoes to fill Captain Marvel's page up with negative feedback, even before the movie is released.
However, if these opening numbers are anything to go by, Marvel has nothing to worry about. Like its titular superheroine, Captain Marvel is set to shatter the glass ceiling.
Directed by Anna Boden and Ryan Fleck from a script they wrote with Liz Flahive, Carly Mensch, Meg LeFauve, Nicole Perlman and Geneva Robertson-Dworet, Captain Marvel stars Brie Larson as Carol Danvers, Samuel L. Jackson as Nick Fury, Jude Law as Mar-Vell, Clark Gregg as Phil Coulson, Lee Pace as Ronan the Accuser, Djimon Hounsou as Korath the Pursuer, Gemma Chan as Minn-Erva, Ben Mendelsohn as Talos and Lashana Lynch as Maria Rambeau. The film arrives on March 8.