GoFundMe has announced the #CaptainMarvelChallenge, which will raise money to send young girls to see Captain Marvel, the first film from Marvel to center on a female superhero.
The #BlackPantherChallenge, a similar campaign for Black Panther, raised $50,000 to pay for children's tickets to see that film. After that success, the #CaptainMarvelChallenge campaign hopes to raise $10,000 to send girls to the upcoming film, according to The Hollywood Reporter.
Captain Marvel herself Brie Larson retweeted a post about it from We Have Stories, one of the organizations involved. GoFundMe is running the #CaptainMarvelChallenge in conjunction with Girls Inc. of Greater Los Angeles. The money it raises will pay for tickets for girls and their chaperones, as well as refreshments for the children who attend.
If any funds are left after the completion of the campaign, it will be used to fund programs for Girls Inc. of Greater Los Angeles and We Have Stories, a nonprofit agency that works to support projects for marginalized communities through marketing and grants. Frederick Joseph, founder of We Have Stories, was the one who initially came up with the idea for the #BlackPantherChallenge.
"Captain Marvel is Marvel Studios’ first female-led film, and an important moment for representation. The lead character, Carol Danvers, is not only a superhero, she’s also an athlete and fighter pilot," Joseph said. "She is a prime example of the fact that women can do anything, and there isn’t a better person to be playing her than Brie Larson, who has been one of the faces of numerous feminist movements such as Time's Up. I am inspired by Brie and women around the globe and look forward to sending as many girls as possible to see this film.”
At the time of this writing, the campaign has already raised $3,660, over a third of its goal.
Directed by Anna Boden and Ryan Fleck, Captain Marvel stars Brie Larson as Carol Danvers, Samuel L. Jackson as Nick Fury, Jude Law as Yon-Rogg, Clark Gregg as Phil Coulson, Lee Pace as Ronan the Accuser, Djimon Hounsou as Korath the Pursuer, Gemma Chan as Minn-Erva, Ben Mendelsohn as Talos, Lashana Lynch as Maria Rambeau, Algenis Perez Soto as Att-Lass, McKenna Grace as a young Carol Danvers and Annette Bening. The film arrives on March 8.