You know what’s wrong with the internet? Wait, don’t answer that question all at once. Here’s a follow-up question, though: How many of you thought that what was wrong with the internet was the way it looked? And how many of you wanted the Jonas Brothers to fix that?
In an interview with Front Row Daily, AOL CEO and chairman Tim Armstrong talked about the future of the company, and the future of the internet in general:
We think there’s a very big business in delighting consumers. And at a broader level, we think the internet needs to be reprogrammed. Web pages haven’t looked any different in 15 years! They look like they were created by people in Silicon Valley with engineering backgrounds who happen to be mostly male. If you dropped down to planet Earth for the first time today and saw how pervasive the Web was, you’d expect it to be the most beautiful and elegantly designed experience in the world. But it’s not… One of the things that we’ve brought back to the company in the past few years is a sincere focus on creativity. Our properties and sites and the company itself will start to represent more of what you see in the runway world—the creativity and the perfection. It’s what we want at AOL: a well-designed and -styled version of the internet. That’s why we’re working with some of the most creative people on the planet—from Chuck Close to the Jonas Brothers. We want them to help us redesign the Internet.
Okay, let’s think about this for a minute. On the one hand, does the internet still inherently work on visual cues from the early days of the online experience? Sure, in some places – although I’d argue that that’s because it’s what people are comfortable with, instead of laziness or a lack of effort or awareness otherwise. But on the other, the Jonas Brothers? Chuck Close? Sure, they may be creative, but does that necessarily mean they’d be any good at coming up with a workable alternative to what we already have?
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