"BvS'" LEX/OS Viral Site Seeks To Create Machines That Think Like People

The latest bit of viral marketing for "Batman v Superman: Dawn of Justice" has launched online, this time focusing on what could be part of villain Lex Luthor and LexCorp's main initiative. The LEX/OS Beta site touts the fictional OS as the "world's first neural network based operating system." The text on the site touts LexCorp as a leader in innovation and notes that they are currently striving to innovate automation -- by creating machines that will "think" for people. Creating smarter machines will therefore allow humans to focus on the bigger questions of humanity. The site treats visitors as Beta Testers, whose actions will "teach the system how humans solve problems." The site then directs you through a number of logic puzzles.

Whether or not this site and artificial intelligence plays a major role in "Batman v Superman" remains to be seen. We do know a little bit about Lex Luthor's plot to pit Superman against Batman, thanks to a revealing article published last week.

Directed by Zack Snyder and starring Henry Cavill, Ben Affleck, Gal Gadot, Jesse Eisenberg, Laurence Fishburne, Amy Adams and others, "Batman v Superman: Dawn of Justice" hits screens on March 25.

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