Via a video from editor-in-chief Mark Waid, BOOM! Studios announces that they're putting each issue of the mini-series Hexed up on MySpace the same day each issue is released in stores:
This is similar to the promotion they did last year for North Wind. Many retailers were upset over that promotion, specifically because they didn't know about it before they placed their orders for the book. You can read some of their reactions here.
So is BOOM! doing things differently from last time? Here's Mark Waid again, with more details on some promotional offers for retailers ... he notes the book is completely returnable and the top 500 retailers in the country will receive five free copies:
Check back tomorrow for a Q&A with Chip Mosher on this and other BOOM!-related topics. The first issue will be up on MySpace Comics tomorrow at 11 a.m. Pacific.