In just a handful of days, Marvel's Black Panther is going to take the world by storm. Whether it's the dazzling cast, amazing music, or perfect set design, there's one thing that's unequivocally clear: we still have no real idea what this movie is about.

No, really, think about that. All we really know is the basic outline of the film that's been around since the original trailer: it takes place after the events of Captain America: Civil War, and Erik Killmonger wants to take over Wakanda. Things that would normally be seen as moments worth withholding --Killmonger becoming the Golden Jaguar, an uprising in Wakanda involving the Dora Milaje -- were just casually revealed in the opening salvo of marketing material. That's a weird thing to think about, especially when compared to recent films in this same genre.

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For the past handful of years, hero flicks have suffered from their marketing giving enough away for fans to accurately draw accurate conclusions, if not outright spoil things completely. Case in point, once it was announced Kurt Russell would be in Guardians of the Galaxy Vol. 2, there was no way he would play anyone else but Peter Quill's father. More recently, both Spider-Man: Homecoming and Thor: Ragnarok had trailers that spoiled fairly big moments in those respective films, such as Peter wearing his pre-Stark costume and Thor having his hammer destroyed. Justice League irritatingly danced around the subject of Superman's revival, despite the fact that just featuring his logo in posters was as clear as day that he would return. And Logan made it clear with a simple shot of two bloody hands being held that Hugh Jackman's closure wasn't going to end well for him. Not all of these are intentional choices, but these are things that fans have begun to notice on social media.

Revealing too much of a film can give away the most thrilling moments and undermine any tension that you're hoping to build. It's hard to worry about whether or not Spidey will wind up in a jet turbine when you've seen ten ads and a trailer ending on that scene, after all. But with Black Panther, Marvel Studios is taking a more secretive approach to the marketing instead of overloading the brain with glamour shot after glamour shot. And it's a welcome change for both Marvel Studios and superhero films, period.

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True to the secretive nature of Wakanda, the story details of Black Panther have been kept under wraps to instead focus on the world of Wakanda, its characters, and the undeniable style that it has. That style has been prevalent from day one with the inclusion of Run the Jewels in the debut trailer. Continuing with both Vince Staples and Kendrick Lamar is the best move that the film could've made, making each trailer feel like music videos, and it's a part of why the American marketing is better than the international versions. On a technical level, there's nothing really wrong with those ads in other countries, but they lack the oomph, the soul that's so clearly prevalent in the American versions.

The US commercials don't just have scenes the hit the beat of the music, there's an emphasis on starting small with establishing some facts about Wakanda -- "The Black Panther has protected Wakanda for generations" -- before escalating with the good action beats we expect in a superhero movie. Even the posters all have their own style, with the character-focused ones looking like covers for albums in their own right.

Black Panther is the first superhero movie to feature a majority cast of black actors, and that carries an importance all on its own. Just like with the music, the characters shine in these advertisements, showing the world that black people are just as capable of being flesh out characters and heroes as their Caucasian counterparts. The true focus on characters in these commercials -- as in, who they actually are rather than a flash of their name and a quick sequence wherein they do something cool -- is what makes watching them so repeatable. Not only can this be seen in the commercial that outlines Killmonger's animosity towards our titular hero, it's best exemplified by the commercial for Wakanda's star women: Shuri, Ramonda, and the Dora Milaje. And as the raving over those characters show us, this character focus is something that Marvel Studios certainly needs to do more of in the future.

Superhero movies have been dinged in recent years for all being interchangeable, especially in the MCU specifically, and Ryan Coogler is taking the opportunity given to him with Black Panther to elevate the standards. Not just with the finished product of the film, but also how it's advertised and conveyed. This movie is going to be a cultural touchstone for years to come, and literally every way imaginable, all of this will count for something, and mean so much for the future of superhero films.

Arriving in theaters on Feb. 16, Black Panther stars Chadwick Boseman, Michael B. Jordan, Danai Guira, Lupita Nyong’o, Letitia Wright, Daniel Kaluuya, Winston Duke, Martin Freeman, Forest Whitaker, Angela Bassett and Andy Serkis.