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Betty & Veronica Fashion Line Expands Retail Distribution

by  in Comic News Comment
Betty & Veronica Fashion Line Expands Retail Distribution

Official Press Release

New York, NY (March 8, 2005) – Stemming from its strong showing at independent upscale
boutiques last season and strong demand at the recent Magic Apparel Show in Las Vegas, the
BETTY & VERONICA apparel lines will begin to make their bow at top tier department
stores nationwide beginning spring 2005, it was announced by Allan I. Grafman, President of
Archie Comics Entertainment, LLC.

Licensed by Archie Comics Entertainment, Miramax film Corp. and Los Angelesbased
agent, Brand Central LLC, BETTY & VERONICA high-end apparel and accessories
will be sold at Bloomingdales, Nordstrom, Marshall Fields , Macys and May Company.

“Archie Comics Entertainment Vice President of Licensing Steve Herman together
with the team at Miramax and Brand Central have created an exciting BETTY &
VERONICA program embraced by blue chip licensees and top retailers alike. The
department store launch of the BETTY & VERONICA apparel and accessories reflects the
focus of our combined licensing efforts, along with the timeless appeal of the Betty and
Veronica characters themselves to teens and women of all ages,” said Grafman.

Added Herman: “Working closely with Brand Central and Miramax we have
developed a highly effective, tightly focused licensing program that has attracted the top
licensees and is taking our evergreen characters to new heights of success. At Magic,
existing licensees were constantly seeking to expand their involvement with the highly
successful BETTY & VERONICA brand – always a sure sign that a license is truly working
in the marketplace.”

Under the Archie Comics Entertainment/Miramax/Brand Central developed licensing
theme of “Are You A Betty Or Are You A Veronica?” the BETTY & VERONICA apparel
and accessory lines capitalize on several of today’s key trends , blending a Retro 80’s look
with the comic book characters and trendy, fashion-forward styling. With Betty representing
the popular girl next door, and Veronica standing for a more glamorous, sophisticated type,
the apparel covers a wide range of styles and attitudes.

The apparel and accessory licensees behind the BETTY & VERONICA fashion Line
department store debut include: Van Mar (women’s sleepwear, loungewear and daywear);
Briefly Stated (men’s sleepwear, loungewear), Freeze (juniors’ sportswear), Bejeweled
(women’s and juniors’ embellished fashion tops), Isaac Morris (boys’ and girls’ sportswear
and active wear), Wish Licensing (Juniors’ fashion tops), Joe Blow Tees (women’s and
men’s t-shirts) and The House (juniors’ fashion tops, Canada). Accessory licensees include
Lazy Susan (glassware), Accessory Network Group (bags, leather goods, stationery) Fantasia
Accessories (hair accessories, headwear, belts and costume jewelry), The Italia Collection
(charms and charm bracelets), Added Extras (cosmetics and bath and body products),
Graphique de France (calendars and note cards) and Capo (adult sunglasses).

The Archie characters first appeared in an Archie comic book published in 1941.
More than 60 years later, Betty, Veronica, Archie, Jughead and friends remain a staple of
entertainment for readers the world over with timeless tales of the trials, tribulations and
triumphs of teenagers. Role models to millions, Betty & Veronica, Archie and Jughead have
come to represent the fads, fashions and attitudes of contemporary youth.

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