Beauty and the Beast Trailer Crushes Previous Viewing Records

When the first trailer for Disney’s upcoming live-action adaptation of “Beauty and the Beast” arrived earlier this week, it felt as if the entire world took a few minutes to watch it. And while that may not be the case, a sizable portion of the population did tune in to catch their first glimpse of this version of Belle (Emma Watson) and the Beast (Dan Stevens) meet and, yes, dance.

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According to Disney, the trailer totaled 127.6 million views in its first 24 hours online, easily breaking the record of 114 million set by the trailer for “Fifty Shades Darker” in September. Facebook accounted for 29 million views (27 million of which came from Emma Watson’s page!), with the rest coming from YouTube and other media platforms.

Based on the blockbuster 1991 animated classic, the film follows Belle, a bright, beautiful and independent young woman who’s taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within.

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Directed by Bill Condon, the film also stars Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s eccentric, but lovable father; Josh Gad as Lefou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumiere, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Gugu Mbatha-Raw as Plumette, the feather duster; Audra McDonald as Madame Garderobe, the wardrobe; Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

Boasting a score by Alan Menken, with new recordings of the original songs written by Menken and Howard Ashman, as well as new songs by Menken and Tim Rice, “Beauty and the Beast” opens March 17, 2017.

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