Promotion for Disney's "Beauty and the Beast" live-action film has ramped up over the last several weeks, with the first trailer breaking viewing records and TV spots airing during the Golden Globes. We can add new photos to the marketing machine which feature one of the film's central locations and its lead antagonist.

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The pics come courtesy of the newest issue of Total Film magazine and include a trip inside the dark, cold castle that Beast calls home and the film's resident bad boy, Gaston.

The first two images show Beast and Belle in a dimly lit room inside Beast's castle, a nearby window displaying the cold, frigid weather that awaits outside. Also, a small circular table appears to hold one of Beast's companions, Lumière the candelabrum. The second photo shows Beast standing next to said window, possibly looking back at Belle with a sad look on his face.

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beauty-and-the-beast

Two remaining images display Belle's persistent pursuer, Gaston, inciting an angry mob of townsmen.

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beauty-and-the-beast

Directed by Bill Condon, the film stars Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Kevin Kline as Maurice, Belle’s eccentric, but lovable father; Josh Gad as Lefou, Gaston’s long-suffering aide-de-camp; Ewan McGregor as Lumiere, the candelabra; Stanley Tucci as Maestro Cadenza, the harpsichord; Gugu Mbatha-Raw as Plumette, the feather duster; Audra McDonald as Madame Garderobe, the wardrobe; Ian McKellen as Cogsworth, the mantel clock; and Emma Thompson as the teapot, Mrs. Potts.

"Beauty and the Beast" arrives in theaters March 17, 2017.

via Games Radar