If you thought seeing “Batman v Superman: Dawn of Justice” in 3D sounded like an immersive experience, think again. The Verge has reported that the massive DC/Warner Bros. film will help usher in the era of 4D cinema to New York City. “Batman v Superman” will screen at NYC’s first ever 4DX theaters, which are described as theaters that provide environmental effects synced with the movie, including “motion-activated seats, wind, fog, rain, lightning, vibration, snow, and scents.”
“Batman v Superman” will be the first film to screen at NYC’s first 4DX theaters at Regal Cinemas in Union Square starting on March 25. A second theater at Regal’s E-Walk 13 in Times Square will open and show “BvS” starting on April 28.
The theaters come from South Korea’s CJ 4DPlex, which is one of two companies working in the realm of 4D cinema (their rival is the US-based MediaMotion). A 4DX screen previously opened at Regal Cinemas’ LA Live Stadium 14 in June 2014, and another one opened near Chicago in 2015.
“We are extremely excited to bring this immersive cinematic experience to New Yorkers,” said CJ 4DPlex’s CEO Byung-hwan Choi to DCinemaToday. “Launching in New York City is a milestone in 4DX’s expansion within the United States. From the success we’ve seen at the box office and from the overwhelmingly positive response we’ve received from audiences at LA Live, we have no doubt that these two new 4DX theaters will soon become two of the hottest entertainment spots in the city.”
Directed by Zack Snyder and starring Henry Cavill, Ben Affleck, Gal Gadot, Jesse Eisenberg, Laurence Fishburne, Amy Adams and others, “Batman v Superman: Dawn of Justice” hits screens on March 25.
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