“Batman v Superman: Dawn of Justice’s” line of tie-in merchandise continues to grow. The headlining heroes and their supporting cast will be featured on a line of soda cans, as revealed by Dr. Pepper. The cans prominently feature Batman, Superman, Wonder Woman, Lois Lane and Lex Luthor, with each character getting their own can.
The company’s site has also been given a “BvS” makeover, with Batman and Superman’s dueling visages appearing on the homepage and elsewhere.
There’s also a GIF advertising Dr. Pepper and Blippar’s “launch exclusive comic series.” The site urges fans to “download the Blippar mobile app and use it to scan specially marked 20 oz. Dr Pepper bottles to see this exclusive Dawn of Justice comic series.” The story is available by purchasing “any five 20 oz. Dr Pepper flavors.”
“Batman v Superman: Dawn of Justice” opens on March 25.
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