If you pick up a DC comic released today, you’re in for an additional few pages of story — one starring A-listers like Batman, Superman, Wonder Woman and Doomsday. But the story is actually an ad for Snickers and part of the candy bar’s long-running “You’re Not You When You’re Hungry” campaign.
The quick story follows in the formula of previous TV spots, with a character turning into a totally different person because they’re hungry — and a Snickers bar satiating that need for food. You can watch a playlist of those ads — which feature actors ranging from Betty White to Danny Trejo — right here. You can check out the three-page story part of the ad below.
This isn’t the first time that DC characters have been involved in the campaign, either. The Joker appeared in a television commercial for the campaign way back in 2013.
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