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"Batman Begins" Got Milk Ad

Official Press Release

WASHINGTON--(BUSINESS WIRE)--June 8, 2005--Batman unlike anything you've seen before - Christopher Nolan's "Batman Begins" explores the origins of the Batman legend and the Dark Knight's emergence as a force for good in Gotham. In the wake of his parents' murder, disillusioned industrial heir Bruce Wayne travels the world seeking the means to fight injustice and turn fear against those who prey on the fearful. He returns to Gotham and unveils his alter-ego; Batman, a masked crusader who uses his strength, intellect and an array of high tech contraptions to fight the sinister forces that threaten the city. Now Batman is also appearing in the latest "got milk?"(R)/Milk Mustache campaign to help promote the June 15th release of "Batman Begins," the ad debuts in the May 20th issue of Rolling Stone. The ad copy reads: "For the hero in all of us. Milk's 9 essential nutrients give me the strength and energy I need to fight the forces of evil. Not drinking milk? Now that would be a crime."

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