Much of the reporting surrounding Marvel's upcoming, post-"Secret Wars" status quo has used the word "reboot" to describe "All-New, All-Different Marvel" and the 50-60 new #1s set to debut starting this fall. Yet in the latest edition of CBR's AXEL-IN-CHARGE column, Marvel Editor-in-Chief Axel Alonso clearly states his position that the new direction is not a reboot, and that Marvel's history will not be erased.
"This is not a reboot," Alonso told CBR. "We are not erasing our history, or throwing away any old stories; we are building on our history. The Marvel Universe that greets readers in 'All-New, All-Different Marvel' is going to be the Marvel Universe that you know and love -- and recognize -- but it's also going to include some new stuff -- new characters, new places, new things, new artifacts of great importance -- that should make it even more interesting."
Early in the "Secret Wars" promotion cycle, Alonso compared the story to two pizzas smashing together -- with the Ultimate Universe's Earth and the traditional Marvel Universe's Earth colliding, resulting in the patchwork planet "Battleworld" that serves as the setting to Jonathan Hickman and Esad Ribic's story. Alonso returned to that analogy to describe All-New, All-Different Marvel.
"Going back to my infamous pizza analogy: there are going to be a few new toppings on the pie."
For years, Marvel Comics representatives have maintained that, despite some speculation among fans, a reboot -- generally defined as a line-wide fresh start and removal of prior continuity -- is not in the company's plans. "We don't view our history as being broken or something that we need to fix," Alonso said in January.