Aw Yeah Comics, the store founded three years ago in Skokie, Illinois, by longtime collaborators Franco Aureliani and Art Baltazar with Marc Hammond, has expanded to a third location, this one in Harrison, New York.

Hammond tells local newspaper the Daily Voice that the retailers had been looking for a small town not far from a major metropolitan area that was in need of a comics store. Located 22 miles northeast of Manhattan, Harrison has a population of about 27,400.

On its website, the Aw Yeah partners jokingly refer to the Harrison store as "The latest expansion in our plans for world comic domination!" "Actually," they add, "it’s just our latest effort to provide you with the best selection and service, in a family friendly atmosphere. Join us as we bring exciting events including creator signings, how to’s, and art swaps (among others) to the store."

The Harrison store held its soft opening July 25, and plans a grand opening on Oct. 3.

Alter Ego Comics, the Muncie, Indiana, store co-owned by writer Mark Waid, reincorporated earlier this year as Aw Yeah Comics Muncie.