After Infinity War and Deadpool 2, Can We Ever Trust Movie Marketing?


WARNING: This article contains massive spoilers for Avengers: Infinity War and Deadpool 2, in theaters now.

Remember the first trailer of Avengers: Infinity War, and how it started with an ominous recitation of Nick Fury's speech from 2012's The Avengers, as told by various members of the super-team? And remember when it ended with an epic ensemble shot of Captain America, flanked by Black Widow, Bucky, Black Panther, Okoye, Hulk, War Machine, Falcon and a legion of Wakanda's best soldiers all running towards the screen?

Yeah, well, none of that actually happened in the film. Sure, we didn't really expect to hear the Fury speech -- that, we understood, was done for marketing purposes. But that final shot of the Avengers once again assembled, running towards a single goal, the scene that left us all cheering and counting down the days until the release of the film -- that was a plain lie.

RELATED: Deadpool 2 & Infinity War May Signal the Death … of Death


Fast-forward a few months to the release of the second Deadpool 2 trailer, and action-packed teaser that showed us Deadpool assembling X-Force, a team that counted among its members fan-favorite characters Domino and Shatterstar. Even better, it featured a surprise appearance by Terry Crews as the little-known mutant Bedlam! There was a great amount of hype surrounding the debut of X-Force, especially considering that a spin-off movie for the mutant strike team was already confirmed. But then, the movie was released and, almost as soon as they were introduced, the various members of X-Force we brutally (and comically) killed.

The one-two sequence of these trailers seems to be creating a pattern. Over the last few months, we've realized that, as far as our most anticipated comic book films are concerned, the movie studios, and their marketing departments, lied to our faces. Multiple times, even. And now that we know this, we have to wonder -- can we ever trust a movie's marketing again... and does it really matter?

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