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GEICO's Avengers: Endgame Ad Shows a New Use For the Infinity Gauntlet

The latest wielder of the powerful Infinity Gauntlet has been found, and he’s looking to perfectly balance your car insurance prices.

The iconic GEICO Gecko is featured in a new ad for the insurance company, where the mascot is passing by a theater showing Avengers: Endgame. For a moment, the Gecko envisions a world where he wields the Infinity Gauntlet and all six stones.

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With the gauntlet on, the Gecko bends reality by snapping his fingers. Rather than eradicate half of all life, though, this reduces the cost of car insurance for a number of members before he sheepishly realizes it’s all in his head.

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The GEICO/Marvel commercials have become something of a tradition in the last few years. For Avengers: Infinity War, a short ad was released highlighting the Gecko seemingly joining alongside the Avengers to fight Thanos. As he assembled his team of Dr. Strange, Iron Man, Black Widow, Black Panther, Star-Lord and Captain America, he found himself embarrassed when a co-worker walked in and it was revealed he was playing with action figures.

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A similar spot for Guardians of the Galaxy Vol. 2 saw the Gecko partnering with Groot to save the citizens of the galaxy (on their car insurance). Unfortunately, Groot couldn’t get the line down.

Directed by Anthony and Joe Russo, Avengers: Endgame stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Don Cheadle, Paul Rudd, Brie Larson, Karen Gillan, Danai Gurira, Benedict Wong, Jon Favreau and Bradley Cooper, with Gwyneth Paltrow and Josh Brolin. The film arrives April 26.

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