While "The Avengers" continues to do well overseas, much of its success is owed to the domestic market, which currently accounts for over one-third of the worldwide gross. The film opened to a record-breaking weekend with $207.4 million made between May 4-6. Last weekend, May 11-13, the film remained strong hauling in about 50% of its opening weekend gross, about $103 million. "The Avengers" has been in U.S. theaters for 10 days, earning a grand total of $373 million (or $37.3 million per day on average).
However, the film has a long way to go before reaching the #1 box office gross record holder, "Avatar" according to an interview with Hollywood.com box-office analyst Paul Dergarabedian posted at E! Online, "The Avengers," who characterizes the superhero epic as "a sprinter."
"It's sprinting to enormous numbers, [but] to expect that it can continue on that is a tall order," Dergarabedian told E! Online.
In fact, "The Avengers" holds many similarities to the record-breaking start of fellow comic book adaptation success story "The Dark Knight." At the time, many fans wondered whether the Batman epic would unseat then-box-office-king "Titanic." While "The Dark Knight" ended its run falling short of the top grossing film, "The Avengers" still has quite a bit going for it. Its $103.1 million take last weekend shattered "Avatar's" domestic box office second-weekend gross and despite the film being down 50% from its opening weekend, it doesn't show signs of stopping.
"I have learned not to underestimate this movie," said Dergarabedian.
"The Avengers" is currently the #3 highest grossing comic book adaptation film domestically, outranked only by "Spider-Man" and "The Dark Knight," and the #11 highest-grossing film of all time, worldwide.
Stay tuned to CBR News for more on "The Avengers'" box office success.