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When Did Captain America First Yell 'Avengers Assemble!' in the Comics?

WARNING: The following article contains major spoilers for Avengers: Endgame, in theaters now.

In a film that had a lot of great moments designed specifically for longtime fans of the Avengers, perhaps the most notable reference for fans was when the army of heroes came together for the final battle against Thanos and his forces and Captain America shouted the iconic Avengers battle cry, "Avengers Assemble!"

It is interesting to see just when Captain America first shouted the line out and when, precisely, it became such an iconic catch phrase (it happened bizarrely quickly).

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If you have been following the feature "From a Different Point of View" at CBR, you have likely learned that the early days of the Avengers was fairly disorganized when it came to their battles. The whole initial concept of the Avengers was that they were individual heroes (plus one duo in Ant-Man and the Wasp) who were suddenly forced to work together as team.

However, they still tended to act like solo heroes during their fights. Like in Avengers #5 (by Jack Kirby, Stan Lee and Paul Reinman), the Avengers show up at a dangerous scene and Iron Man announces that he's going to check it out by himself...

Later, in Avengers #9 (by Stan Lee, Don Heck and Dick Ayers), once more Iron Man can't wait for the rest of the team and just flies right into an obvious trap...

Part of this comes from the fact that the Avengers clearly didn't trust each other in the early issues. In a fight between the Avengers and Namor in Avengers #4 (by Jack Kirby, Stan Lee and George Roussos), Captain America is thrown into the water at one point and when he doesn't come right back to the fight, his fellow heroes automatically assume that he is slacking off and they are sort of correct, as he has decided he wants to see how they work in battle without him...

Cap only gets involved when Rick Jones is in danger...

The other heroes didn't miss that Cap only got involved when Rick was in trouble...

In the next issue, Iron Man assumes that Giant-Man has just ditched him during a fight...

Part of the problem was also the fact that Thor was so powerful that he often would simply end the threat himself at the end (often with a power that we didn't know he had until he demonstrated it), like he did in Avengers #7 (by Jack Kirby, Stan Lee and Chic Stone)...

It is hard to work together as a team when one member is so much more powerful than the others.

It all came to a head in Avengers #10 (by Stan Lee, Don Heck and Dick Ayers), when the villainous Immortus has turned the Avengers against each other through deceit (tricking Captain America into believing that the Avengers had allowed Immortus to kidnap Rick Jones). The Masters of Evil then attack the Captain America-less Avengers and appear ready to defeat the heroes when Captain America shows up to reunite with his teammates and the combined team is able to overcome the villains. As a commemoration of the team being together again, Thor shouts "Avengers Assemble!"...

And so a catch phrase was born!

Or was it?

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