It seems like Ryan Gosling is capable of many things, including the ability to change a movie's branding.
James Cameron's Avatar, which released in 2009, infamously used the Papyrus font for its logo. Later, in September 2017, Gosling starred in a skit lampooning the stylistic choice on Saturday Night Live.
In the sketch, Gosling plays a character named Steven, who is obsessed with the font option chosen by a nameless graphic designer. This obsession eventually turns Steven into a stalker, and leads to a mental breakdown.
Interestingly, one year and a month after the skit aired, the Twitter account for the Avatar franchise has changed its profile picture to debut a new logo, which gets rid of the Papyrus font. In a less-discussed, but perhaps more telling change, the "James Cameron's" part of the logo that precedes the Avatar title has also been removed, even though the director is reportedly still attached as co-writer, producer and director.
Sometimes cats can be as hard to bond with as a banshee, but that just makes their love all the more special.— Avatar (@officialavatar) October 29, 2018
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The first Avatar still stands as the highest grossing movie of all time at $2.788 billion since its release nearly a decade ago. Currently, Cameron is at work on the film's four sequels. The first, Avatar 2, will further explore the world of the Na'vi with extensive underwater scenes.
Sam Worthington and Zoe Saldana will return to their respective roles as Jake Sully and Neytiri, and the film will feature new characters, including their three children. Stephen Lang, the antagonist from the first movie, will also return and be the primary villain across all five films.
Avatar 2 is set for release on Dec. 18, 2020.