TILTING AT WINDMILLS arrives a few weeks early due to Brian Hibbs' excitement at a great weekend-long ComicsPRO event that saw a Robert Kirkman keynote address, DC Comics dialoguing with retailers and much more!
Brian Hibbs has owned and operated Comix Experience in San Francisco since 1989, was a founding member of the Board of Directors of ComicsPRO, has sat on the Board of the Comic Book Legal Defense Fund, and has been an Eisner Award judge. His long-running column Tilting at Windmills, offering a veteran retailer's perspective on the comic book industry, ran on Comic Book Resources from 2008 to 2016. Topics include "Why Were Retailers Afraid to Order Big on DC’s Rebirth?," "For Creator-Owned Comics, Rights Imply Responsibilities," "The Art (and Commerce) of Licensed Comics," "Corporate Comics Blues," "The Self-Strangulation of the Direct Market" and his annual analysis of BookScan statistics. His book Tilting at Windmills: A Guide Towards Successful and Ethical Comics Retailing was published in 2003.
Articles by Brian Hibbs
In the latest edition of TILTING AT WINDMILLS, Brian Hibbs poses the question "Are publishers trying to kill the periodical comic?" and offers up examples of why it's worth asking in light of modern market realities.
The time has arrived for the annual TILTING AT WINDMILLS analysis of the sales numbers for 2009 graphic novels in the bookstore market, and this year, Brian Hibbs looks at them in more depth than ever before.
Brian Hibbs is back with a new TILTING that takes a look at comic pundit prognosticating about the coming year, physical comics versus their digital counterparts and Marvel's recent DC Comics "Blackest Night" return promotion.
Brian Hibbs returns this month and explains not only why the comic book industry is as healthy as it ever was, if not healthier, but also why the Original Graphic Novel may not necessarily be the end-all be-all comic book format of the future.
Brian Hibbs takes a look at Diamond Distributors and finds that, while he wouldn't call the comic book wholesaler blameless, the problems faced by today's retailers aren't solely due to the distributor's monopoly status.
Brian Hibbs looks back at what Paul Levitz has meant to the Direct Market over the last few decades, and what his exit from DC's executive branch may mean, not only for DC Comics, but for the entire comic book publishing industry.
You all know comics retailer Brian Hibbs isn't once to mince words. Well, today Hibbs shares his thoughts and opinions on the Marvel/Disney sale in an open letter to the Walt Disney Company.
This month, Brian takes a good look at the direct market, measures the pros and cons of the non-returnability aspect of it's set-up and explains why, in his mind, there's very little reason for retailers to want that to change.
What do Neil Gaiman, Tyrese Gibson, social networking and guerilla marketing have to do with each other? Quite a bit, it turns out, as Brian Hibbs illustrates in Tilting at Windmills latest cautionary tale.
"Captain America" #600's big release has come and gone, and fans have been debating the issue heavily all week, but what was the end result for the retailers? Brian Hibbs is back with his analysis of the event from the front lines.
This month, Brian Hibbs takes an in depth look into the whole "Wolverine" #73 before #72 controversy and whether or not it had the intended results for his store. Plus, Free Comic Book Day and how to make it even better.
Following the 20th Anniversary of his store, Comix Experience owner Brian Hibbs reflects back on what it's taken to survive all these years and how things have changes. Plus, a visit to NYC comic shops, the Amazon fiasco and more!
Brian takes a lengthy look at last week's ComicsPRO meeting, giving reader a behind the scenes look at the discussions being had by the retail community as well as a tour of Diamond's new Memphis facility.
It's the big one you've all been waiting for -- Brian Hibbs shows you the numbers for 2008 graphic novel sales in book stores with indepth analysis. DC did gangbusters all around, leading off with "Watchmen."
It was a huge week for comics publishing in a number of ways and at the same time both DC Comics and Marvel Comics made big mistakes in handling one of the biggest weeks in comics in years. Brian Hibbs covers it all.
October & November were good sales months for Brian Hibbs -- has December been faring as well? Plus, an examination of Marvel's $3.99 price increase and what it all really means for the future of comics sales and trade collections.
Brian Hibbs covers a wide range of topics in this week's column, including how his store's new point-of-sale system has generated some surprising results, the distributor bottleneck and publisher problems handling back lists.
Brian examines some of the lessons learned from the recent "All-Star Batman & Robin" fiasco, why proper Street Dates should be enforced in the Direct Market, and what they could ultimately mean to retailers' pocket books.