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As ‘Infinity’ grows, Disney merges video game and toy units

by  in Comic News Comment
As ‘Infinity’ grows, Disney merges video game and toy units

Disney is combining its video game and toy divisions, reflecting the increasing overlap between the two with such projects as Disney Infinity, the less successful Imagicademy and the recently unveiled Playmation.

Announced Monday, the restructuring sees Disney Consumer Products and Disney Interactive merge to form Disney Consumer Products and Interactive Media, overseen by the heads of the former units. Although some employees will be shifted into new roles, The New York Times reports there won’t be any layoffs.

Disney Publishing Worldwide will also fall under this newly formed division.

“Both Disney Interactive and Disney Consumer Products have a strong track record of connecting people to their favorite stories and characters,” Tom Staggs, Disney’s chief operating officer, said in a statement.  “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.”

Launched in 2008, Disney Interactive has had a bumpy road, stumbling with an early focus on mobile and casual games that resulted in losses of more than $1.4 billion, which resulted in sweeping layoffs. However, its $100 million gamble on the “toy-to-life” game Disney Infinity has paid off, with 2014’s Marvel update to be followed later this year by Star Wars.

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