Ahead of "Riverdale's" debut on January 26, the CW has released another quick promo for the Archie Comics-based drama. This new look at the series sets up all the mystery, intrigue and danger that will complicate the lives of Riverdale's residents.

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The promo runs through the inciting incident, a murder, and then shows flashes of the series' central players -- including a deadly serious Jughead (Cole Sprouse). While the TV spot may be a quick one, it sets up the show's moody atmosphere well.

With its long awaited debut coming up fast, there's been plenty of new information released about "Riverdale" in recent weeks. A set of character portraits arrived earlier this week, and there have already been a number of trailers and promos for the new series.

Starring K.J. Apa as Archie Andrews, “Riverdale” will debut Thursday, January 26 at 9 pm on The CW. The series also stars Cole Sprouse as Jughead Jones, Camila Mendes as Veronica Lodge, Lili Reinhart as Betty Cooper, Ross Butler as Reggie Mantle and more. “Breakfast Club” alum Molly Ringwald will also recur as Archie’s mother Mary.