Archie Comics' plans to permeate the cultural landscape expand with a Broadway musical now in the works, as announced by the company on Wednesday. The musical will feature a book written by Adam McKay, the co-writer and director of comedy hits including "Anchorman," and will be co-presented by McKay's Funny or Die.
"Archie represents a bygone era of America," McKay said in a press release. "And like all bygone eras, there are elements we miss and elements that should be bygone. This will be a musical that deals with both those realities in a bright, colorful and slightly demented way."
Archie CEO Jon Goldwater and Chief Creative Officer Roberto Aguirre-Sacasa will oversee the production on behalf of Archie Comics. Beyond McKay, no creative team has been announced; nor a scheduled time frame for the musical's debut.
"We've always thought that Archie was destined to be a big Broadway star -- and now that moment has come! I've long admired Adam's work and the pairing of Archie's world with his brilliant humor and sensibility is the perfect fit," Goldwater said in a statement. "We look forward to developing this project together with this incredible team."
McKay has recent experience with comic book adaptations, as he and star Paul Rudd contributed to the "Ant-Man" screenplay. Despite being freshly announced, an official website for the musical is already live.
This follows news from last month's Comic-Con International in San Diego that the Archie Comics-based "Riverdale" TV project has moved from Fox to The CW. In recent years, Archie Comics has seen a previously unprecedented amount of mainstream relevant and press coverage, due to storylines such as zombie horror series "Afterlife with Archie" and the death of Archie at the conclusion of the "Life with Archie" comic.