Aquaman & Venom Help Boost IMAX Profits in 2018

venom aquaman chinese opening

As the final box office totals for 2018 come in, IMAX revealed it has exceeded initial earnings estimates, largely thanks to the worldwide box office performance of Aquaman and Venom.

IMAX screenings, which boast a larger, clearer picture and a more immersive cinematic experience, earned $1.8 million in profits for the final three months of 2018, bringing its year-end total revenue to $108.9 million, above estimates of $102.5 million. Much of the increased revenue was attributed to Chinese IMAX screenings of Aquaman and Venom, which had record-breaking theatrical runs in the East Asian country.

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"We believe our achievements last year set the stage for IMAX to have a blockbuster year in 2019," IMAX CEO Richard Gelfond said in a statement to The Hollywood Reporter. "We further differentiated the IMAX experience, increased awareness of the IMAX brand and tackled key challenges in China, where we delivered our strongest box office year ever and doubled the industry growth rate."

With Captain Marvel, Avengers: Endgame, Star Wars: Episode IX and three separate live-action Disney remakes all expected to do major business at the worldwide box office this year, Gelfond's prediction of 2019 being a banner year for IMAX will likely prove true.

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Venom is available on home video now. Aquaman will be available on digital HD on March 5 and on Blu-ray and 4K UHD on March 26.

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