After rumors the company would buy Netflix didn't pan out, Apple is getting in the game of streaming content. The Apple streaming service is set to be unveiled next month at a star-studded gala.
The event is set to take place on March 25. According to Bloomberg, celebrities like Jennifer Aniston, J.J. Abrams, Jennifer Garner and Reese Witherspoon are on the guest list.
The streaming service is expected to be like Netflix and Amazon and air content Apple either produces directly or acquires. Apple reportedly has programming in the can, ready to be bundled off for subscriptions.
Video streaming has been a pet project for Apple over the last couple of years. The company has taken on former Sony Pictures executives Zack Van Amburg and Jamie Erlicht as advisors to guide that ship.
A news service that will integrate with the Apple news app will also be announced. Though nothing is yet final, a paid subscription service similar to Amazon Prime is scheduled to launch this summer, confirming earlier reports that 2019 would be the year Apple rolled everything out.
Apple TVs and the Apple TV app, available on iPhones and iPads, should play a role in integrating content. An Apple subscription will be required and could include freebies and premium access to other services, such as Starz.
This move by Apple toward digital streaming is looked at as a way to keep revenue coming in amid sagging iPhone sales.