Apple TV Plus will launch in November with a monthly subscription price of $9.99, according to a new report.
Bloomberg claims the service will debut with "a small selection of shows" with plans to expand its offerings over the following months. Sources further claim Apple will offer audiences a free trial period while the streaming service ramps up its initial library.
Apple has not confirmed the launch date or pricing plans.
Apple is reportedly spending $6 billion on its initial round of original programming, a sizable increase from the initial $1 billion budget, but still far lower than the likes of Netflix or Amazon Prime.
This report follows closely on the heels of Disney's announced plans for the international rollout of its own branded streaming service, Disney+. This service will include Marvel and Star Wars content for a base rate of $6.99 a month. For $12.99, U.S. residents will be able to bundle ad-supported Hulu and ESPN+.