AMC's Devilish "Preacher" Turns SXSW Upside Down

To celebrate the world premiere of "Preacher" at South by Southwest, AMC has unveiled an installation depicting the upside-down church from the series' marketing campaign.

The installation will be on display through Tuesday at the corner of Red River and Fourth streets in Austin, Texas. The pilot episode will be screened Monday, with executive producers Seth Rogen, Evan Goldberg and Sam Catlin and stars Dominic Cooper, Ruth Negga and Joseph Gilgun in attendance.

Based on the acclaimed Vertigo comic series by Garth Ennis and Steve Dillon, "Preacher" is a darkly comedic supernatural drama that follows a West Texas preacher named Jesse Custer (Cooper) who's inhabited by a mysterious entity that causes him to develop a highly unusual power. Jesse, his ex-girlfriend Tulip (Negga) and an Irish vagabond named Cassidy (Gilgun) come together, and when they do, they are thrust into a crazy world populated by a cast of characters from Heaven, Hell and everywhere in between.

Also starring Ian Colletti, W. Earl Brown, Lucy Griffiths, Elizabeth Perkins and Jackie Earle Haley, "Preacher" makes its television premiere in May on AMC.

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