Although death lurks at every turn for the survivors of “The Walking Dead,” AMC assures the franchise itself will enjoy a long, and profitable, life.
AMC Networks reported better-than-anticipated fourth-quarter earnings on Thursday, due in part to the popularity of its stable of original content. And while “The Walking Dead” has experienced a ratings roller coaster in its seventh season, the hit zombie dram remains a primary driver of revenue and attention for the cable network. The series still holds the top spot with the key 18-49 demographic with no signs of giving up the crown.
“The show continues to have creative strength and command a large and loyal audience, which has in turn attracted ad revenue to our great benefit,” said AMC CEO Josh Sapan. ‘The Walking Dead’ remains the No. 1 show on television among younger viewers by a very wide margin. Beyond advertising, ‘The Walking Dead’ is illustrative of the benefits of owned franchise content.”
“‘The Walking Dead’ is a franchise that will deliver ancillary revenues over different distribution platforms for many years to come as it does today,” he continued. “And we believe it will have a long life that accrues to our strategic position and financial benefit.”
That should be music to the ears of the franchise’s legions of fans. AMC clearly views the series as a vital anchor for its expanding portfolio of original dramas, like “Preacher,” “Better Call Saul,” “Fear the Walking Dead” and the upcoming “The Terror.”
Airing Sundays at 9 p.m. ET/PT on AMC, “The Walking Dead” stars Andrew Lincoln, , Norman Reedus, Chandler Riggs, Melissa McBride, Lauren Cohan, and Danai Gurira.
(via The Hollywood Reporter)
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