As the streaming wars continue to intensify amongst the various platforms, Amazon Prime Video and HBO Max are increasing their reach while gaining on Netflix and Disney+.
Reelgood showcased each streamer's data, showing that Netflix continues to hold its lead with a 25% market share versus its 32% share in the second quarter. Prime Video saw an increase of 1% to a 21% share in the third quarter, remaining in second place. The gap between the top two platforms has shrunk significantly.
In the case of HBO Max and Disney+, the two new streamers have been carving out their stake in the market at fourth and fifth place, respectively. HBO Max has increased to 9%, while Disney+ has remained steady at 6%. With those figures, HBO Max outgrew Disney+ by 50% in the second quarter, despite the former only going live in late May. Much of this has been chalked up to HBO Max's offerings such as Rick and Morty, Game of Thrones and Birds of Prey.
Hulu retained its third-place position despite decreasing from 19% to 15%. While Peacock did not place in the top five, the free counterpart has gained 16 times the streaming activity compared to the paid subscription.
Source: Reelgood