Amazon is adding a new channel to its video-on-demand subscription service with the announcement of Anime Strike, featuring a collection of classic episodes and movies along with shows now airing on Japanese TV.
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“With anime in particular, there’s a strong, passionate audience that is underserved by traditional pay TV,” Michael Paull, Amazon’s Vice President of Digital Video, said in a statement.
Anime Strike is offered ad-free to Amazon prime members in the United States through Amazon Channels at a monthly rate of $4.99, which includes a free seven-day trial. It consists of a mix of different genres in anime, from romance to action titles and content will be refreshed weekly. Paull added, “We tend to focus on our customers and their needs, and our big difference is that we’re using the data we have as Amazon to know the type of programming that would excite our audience.”
A list of series that have reached exclusive U.S. streaming rights on Anime Strike includes “Scum’s Wish,” “Onihei,” “The Great Passage,” “Vivid Strike!,” “Crayon-Shin Chan Gaiden: Alien vs. Shinnosuke,” and “Chi’s Sweet Adventure.” “Paprika,” “Tokyo Godfathers” and “Magical Girl Lyrical Nanoha StrikerS” are older anime hits that will also appear on Anime Strike.
Amazon Channels launched in 2015 for Prime members, and offers add-on VOD services for channels like HBO, Cinemax, Showtime, Starz, NBCUniversal’s Seeso and Machinima.
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