While all eyes have been on Marvel's The Avengers, Columbia Pictures has been quietly ramping up the viral campaign for The Amazing Spider-Man with Parker's POV, which except for the tiny copyright and trademark information, looks like the photoblog of a certain high-school student.There's more to the site than just snapshots, platitudes and slightly obvious comments about chromosomes, natural selection and a hidden garment, however: Some industrious fans have unlocked hidden sections that reveal designs, in-progress photos and video for Spider-Man's web-shooters. Check out some of the images below, and follow the links to see more.
The Amazing Spider-Man is the story of Peter Parker (Andrew Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Martin Sheen) and Aunt May (Sally Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Emma Stone), and together, they struggle with love, commitment and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance — leading him directly to Oscorp and the lab of Dr. Curt Connors (Rhys Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
The Marc Webb-directed film, which opens July 3, also stars Irrfan Khan, Denis Leary, Chris Zylka, Campbell Scott, C. Thomas Howell, Embeth Davidtz and Annie Parisse.
(via Superhero Hype)