All Yankees fans 14 and under get free Comic this Friday

Official Press Release

[Yankees Pride]LOS ANGELES (BUSINESS WIRE) - Ultimate Sports Entertainment, Inc. (OTCBB:ULSP) (UltimateSportsForce.com) and the New York Yankees announced that the first in the series of two Superhero Collectible Comic Book promotions would be August 17, 2001. All fans in attendance ages 14 and under for the Yankees game against the AL West leading Seattle Mariners will receive a copy of "Yankee Pride" (see http://www.ultimatesportsforce.com/yankees1.html) courtesy of Deer Park Spring Water. This comic book features Yankee superstars Derek Jeter, Bernie Williams, Orlando "El Duque" Hernandez, Paul O'Neill, and Manager Joe Torre as Superheroes.

"The New York Yankees have been the World Champions a remarkable 26 times, though in all the years of Yankee glory I believe that the 'Yankee Pride' comic book will be the first time that our Yankee heroes actually save the World," said Rick Licht, President of ULSP. "We are thrilled to continue to work with first class organizations like the Yankees and Deer Park in creating a unique promotion to enhance the ballpark experience for the fans. This is a great opportunity to present the Yankee players as positive role models in a comic book that will generate an interest in reading for the kids in addition to having value for memorabilia collectors. We are already looking forward to our second book in the series which will be September 28 at Yankee Stadium for the game against the Baltimore Orioles."

Ultimate Sports Entertainment, Inc. is a Los Angeles based entertainment company that creates, develops and publishes superhero based action/adventure/fantasy stories in collectible comic book form by using world-famous artists and writers. "Ultimate Sports has taken a marketable commodity, the superstar athlete, and created a brand-new licensing, merchandising and premium sponsorship entity," added Licht.

Current titles include famous athletes such as: Mark McGwire; Sammy Sosa; Cal Ripken Jr.; Derek Jeter; Alex Rodriguez; Roger Clemens; Mike Piazza; Ken Griffey, Jr.; Barry Bonds; Troy Aikman; Dan Marino; Brett Favre; Peyton Manning; John Elway; Terrell Davis and many others. Ultimate Sports currently has licensing agreements with the Major League Baseball Players Association; Major League Baseball Properties; NFL Properties, NFL Quarterback Club and the NHL Players Association.

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