She's Out of My League star Alice Eve is in negotiations to play Emma Frost in X-Men: First Class, Deadline reports. Rosamund Pike (Surrogates) previously had been rumored for the role.
Eve will join James McAvoy, Michael Fassbender and (supposedly) Benjamin Walker in the prequel that will reboot Fox's X-Men franchise. Directed by Matthew Vaughn (Kick-Ass, Layer Cake), First Class returns to the beginning of the X-Men saga, to the time when Charles Xavier (McAvoy) and Erik Lensherr (Fassbender) were close friends, discovering their powers and working together to stop the greatest threat the world has ever known.
The London-born Eve, 28, appeared in Sex and the City 2, and will star opposite David Tennant in The Decoy Bride. At one point she was considered the frontrunner to play Peggy Carter in Captain America -- a role that eventually went to Hayley Atwell.
X-Men: First Class begins production in August in London. The film is set to open on June 3, 2011.